There’s no “best” way to scout for models. I know it can seem complicated or time-consuming, it doesn’t have to be, it just requires a little patience. These are the methods I come back to again and again.

1. Instagram search

Easy to incorporate into your day, but typically the slowest path. Instagram may be pushing larger accounts, so it can take time to discover families who align with your work in the long run. Be judicious about location tags (like #kentmum), and don’t rush — the right fit is always worth the wait.

2. Street Scout

Old school, a bit scary and not for every day — but incredibly effective. It takes courage to approach people up close, and as a result there are families who are not being photographed by very other photographers. I find they are usually more excited about the opportunity and have lower expectation, so less pressure on you! And you already know what they look like — no surprise.

3. Word of mouth

One of the most spontaneous methods of testing. Ask past clients or previous models if they know someone who might be a good fit. They already love your work anddo not mind sharing the opportunity within their circle. Over time, those circles expand — and people begin to contact you.

4. Model agencies

During quieter periods (usually autumn and winter), agencies often look to refresh portfolios for younger talent. Contracts/Model Release are typically managed by the agency — which can feel like a limitation — though it’s still a good thing you could do. Look for agencies that not only represent fashion models, but also represent family talent.

5. Local businesses

Pregnancy yoga studios, community spaces, small cafés — spaces where people are already coming together. I generally do this through Instagram DM, explaining what I am searching for, and asking them if they’d be willing to mention it to their clients. I love this one as you are forging two relationships at once. And when they see their client faces later on your feed, they’ll remember you even more!

6. Create a video Reel or TikTok

Post a clear model call on your profile to attract a new audience. You can directly speak to the camera to show people who you are or keep it very basic: The text says who you are and who you are looking for. Use these sparingly – former clients can feel frustrated if they see frequent free opportunities after paying full price for their session.

7. Anywhere, really

Inspiration does not reside in one location. I have scouted someone on Vinted before. The point is to stay open. Families don’t just reside where photographers typically look — expand your viewfinder and trust your intuition.

I have models… what now?

I suggest scheduling a video call with the applicants to explain your project and see if they’re the right fit. If you get several applications, ensure to mention you’ll give them an answer once you’ve decided.

Now it’s important to reframe that: you don’t “eliminate” individuals. You are just selecting the most fitting candidate for your project. This choice can be based on experience, the ages of children, diversity and appearance you are after. They’re getting a free (or largely free) session after all. The more model calls you do, the more confident you’ll become — and the more interest you’ll draw as your skills and presence increase.

The terms (don’t overlook this)

Your terms should be crystal clear, make sure to highlight:
What precisely they get
What costs extra (and how much)
Where and how the images will be used
What you want them to do in exchange (post x amount, write a text, purchase outfits, etc…)

Put together a good contract and model release that applies for everything. This keeps you safe and avoids challenging conversations down the road.

What can I give in return?

That’s entirely up to you. Last year I was working on my photography and video portfolio so I offered them:
A free session
5 digital images
The option to upgrade (£300 for full gallery)
A discounted video package designed to help me improve my filmmaking skills

For mine personally, I would never offer a full gallery for free unless the family already has a solid following and are willing to gift a set amount of posts.

The only other free full gallery I provide is for my event The Light Between Us, where models participate in a paid event and are asked for more involvement than a standard model call. This event is a low-budget, collaborative retreat — not a workshop. If the revenue had been much greater, I’d definitely get the models paid.

Bonus — for families looking to be scouted

For families trying to be considered for model calls or brand partnerships, there are a few simple things that can help:

Keep your account public: If we don’t see you, we can’t contact you.
Add your location: Even a rough area. Scouting is generally location-based, which makes it instantly easier.
Add an email address into your bio: Easy to contact you for partnerships — or ensure your DMs are open.
Share recent photos of the whole family: A few up-to-date posts help us understand if you’re the right fit.

You’re ready to Scout for Models

I hope this blog helped you open your ways to scout for models (or to be scouted). If you have further questions or suggestions, feel free to leave it in the comments. And if you want to have your models scouted for you, I have created The Light Between Us, a creative retreat for photographers. You will get to shoot 4 styled sessions in unique indoor and outdoor location in the UK. For more info about the event, check the link here.